The website needed to shift the focus from what LAC Estate produces to what people can experience there. Rather than treating the Estate as simply an olive oil brand with an events offering, we wanted the digital experience to communicate the landscape, atmosphere and sense of occasion that make the property distinctive. The challenge was to create a website that could balance these different aspects of the business without adding unnecessary complexity.
Working within the existing identity and visual language developed by Tim Sutherland at Studio Brave, MASS created a simple, modular digital system designed to give the Estate room to breathe. Spacious layouts, considered typography and large-scale imagery allow the landscape and photography to do much of the storytelling, while flexible modules provide a consistent framework for presenting everything from the Estate and its produce through to weddings, events and enquiries.
Photography by Lynton Crabb and videography by Sweeney Crabb, under the direction of Tim Sutherland, provided a rich visual foundation for the site. MASS designed and built the website, translating the existing brand into a flexible digital experience that feels both refined and grounded in the character of the Estate.
