Once known as SalesPreso, now LivePreso. But what's in a name? For LivePreso, it was the culmination of change, a reflection of its growth from a presentation tool to a comprehensive ecosystem of engagement.
Through research and strategic thinking, we identified a hidden value that LivePreso provides: the ability to help clients transform their businesses. We created a new, credible, single-minded brand position: “Make Change.” This philosophy is a call to action for the customer who wants to make a change from within the business but needs to be empowered to tell the right story, and we used this organising idea to inform our visual language.
The visual identity of LivePreso is a testament to its transformative nature. The logo, far from being a static symbol, is a dynamic entity that shifts and adapts, mirroring the very essence of change. This flexible design is a visual representation of LivePreso's core promise to its clients - adaptability in an ever-changing business landscape.
The platform's technological prowess is subtly woven into its visual language through a modular typographic system and a scalable pattern motif. These elements not only create a cohesive brand experience but also hint at the data-driven capabilities that set LivePreso apart. The action-oriented tone of voice inspires businesses to redefine their engagement process.
LivePreso's rebrand goes beyond surface-level alterations. The new identity is built on a foundation of customer and staff research, strategic positioning, and a compelling narrative that resonates with businesses ready to embrace change. The result is a brand that speaks directly to decision-makers prepared to lead the charge in making meaningful change.