Orygen Digital, unwavering advocates for young people’s mental health, asked us to reimagine the identity of MOST, a digital representation of their noble commitment to the wellbeing of young people. The platform connects 12 to 25-year-olds who are experiencing mental health challenges with a safe space to find content and connect with face-to-face and online care.
We started by listening intently to their stories. Engaging in deep conversation with the individuals MOST serves revealed a wonderfully diverse and creative audience.
These insights informed the vision and sparked the creation of a brand that speaks true, embraces all voices and opens doors for everyone. As people who care for people, it wasn’t a complex task to represent authenticity in MOST’s identity; inclusivity and accessibility were the foundation of our approach and beliefs.
These meaningful exchanges crystallised the core message: "Supporting Individuals, Together." More than a tagline, it embodies MOST’s commitment. This promise shines through the energetic and spirited identity and honours the diverse experiences of this community.
Cookie-cutter solutions will always fall short, especially when addressing mental health. By working together, we created a dynamic space where young people can chart their paths to well-being, bolstered by a personalised support system that truly gets them.
