It’s not a coincidence—they’re fellow designers and friends of MASS. Even so, the collaboration was a true meeting of creative minds, where every interaction was a chance to explore and push boundaries together.
PUSH Collective, known for blending research, strategy, and design into compelling brands, approached us with an exciting project: to design their website. The vision was to showcase their exceptional branding work, thought leadership and unique voice within the branding world equally, with a wave of the hand to conventional design.
We wanted to design a digital experience that was as dynamic and engaging as PUSH’s approach to design. To capture the essence of PUSH, we knew we had to create something that reflected their meticulous attention to detail and boundless creativity.
Our primary influence was the brand itself and the concept 'where exactitude meets imagination'.
The result is a website where vertical swipes and interactive animations playfully embody the PUSH name, creating a signature experience. We embraced a bold and unique approach, allowing the layout to shift and transform, mirroring the way PUSH Collective’s designs adapt and respond to different challenges.
Every element of the site, from the split-screen homepage to the dynamic content mosaic, is designed to surprise. The layout is designed to be open and customisable, giving PUSH the flexibility to tailor content as needed. The inclusion of custom audio further amplifies the unique experience and a lasting impact.
The website presents beautiful content, offers an engaging experience, and allows visitors to explore and interact with PUSH’s story.
